Designing with the HUB San Francisco

Urban Matters was hired by the HUB San Francisco to work with the office tenants in selecting furniture from Herman Miller!! We worked with 18 out of the 21 offices, visiting their space, meeting with them to find out their needs/wants/wishes, creating furniture layouts, and providing them a material palette with finishes, wallcovering and other accessories to showcase their mission, values and work.

It was a fast-track project -- we worked 265 hours in 3 weeks! -- but also very stimulating and rewarding for our creative side. Since we’ve been focusing on business development and NOMADgardens, we were happy to get the chance to draw, design and create beautiful spaces for good organizations. We know the hard work will pay off and make for happy work atmospheres.

Here are a few samples of our drawings. We can’t wait to see the transformation when the new furniture and accessories arrive!

Along with the office spaces, we worked with Shivani, HUB San Fancisco’s talented Operations/Facilities Manager, to select the collaborative work space furniture. The HUB has a warm, colorful material palette with a mix of light and dark wood and red, orange, and apple green fabrics and paint that we used to select furniture to provide more seats and workspace options. Shivani knows the HUB so well and has a plethora of ideas for making the members work experience positive, enjoyable, and rewarding. We hope the new HUBs opening up have a similar person that we can collaborate with to make each one equally successful.

We really enjoyed getting to know each of the companies and learning more about what they do, along with sharing our design skills and services. They fit our customer segment perfectly so we will be asking them questions to test our business canvas, like what value did we add? How much would you pay? How would you like to communicate with us? Would you seek out design services again? We’ll be blogging about our results so check back again soon for that info along with photos of the revamped HUB San Francisco!

-kc